EHI International Successfully Completes Large Scale Demand Generation for Childhood Diarrhoea Management in Tribal Gujarat

EHI International undertook a large scale demand generation assignment covering 2.2 million tribal population including 300,000 children in the 0-5 years age group, resident in 1296 villages, 7641 hamlets, 11 development blocks of 5 South Gujarat Districts.

Successfully trained and mentored >2500 ASHAs in the 1296 villages as social mobilisers to promote ORS + 14 Days Zinc therapy as treatment of Childhood Diarrhoea.

A unique social behavioural change strategy was deployed using a well coordinated mix of multiple media with emphasis on interpersonal communication, group and family counselling supported by local media